“…the oversensitivity of individuals today, including political correctness and microaggressions, all stem from this idea that people operating under the notion of the pristine self view you as evil because you are showing them something other than love.”
— Howard Schwartz, professor emeritus of Oakland University,
Continuing from the previous post which looked at how narcissism defines our present culture, and how it may feature in the younger generations of today. We now turn to the main sources manifesting normalised cultural and/or personality narcissism and its perpetuation.
Here are six key areas:
We have to differentiate between cultural narcissism and the kind of abuse that comes from neglectful parents or what is called the narcissistic family. In the latter, this is a form of emotional abuse or covert narcissism sourced from one or other of the parents’ needs and desires taking precedent over the child’s. From an emotionally deficient family life the child’s sense of self is warped leading to intense shame since the expectation of a nurturing environment is absent. Psychologist Joseph Burgo describes this trauma and arrested emotional development as a result of “disappointed expectations”. When the genetic inheritance that offers a “blueprint of normality” is disrupted in the child, he knows at a deep level, that his fundamental development has gone awry and he feels insecure and unsafe. Burgo explains: “instead of instilling a sense of beauty, an abusive or traumatic environment leaves the infant with a sense of internal defect and ugliness.” 
This sense of disgust and shame at the self has huge implications for the processing of feelings and social functioning. However, such covert narcissism is likely not the primary cause of the cultural narcissism we are now witnessing. There is very little empirical data to support it, whereas more modern studies show clear evidence that inflated feedback is the primary cause. In other words, the conditioning of overpraising and over-protection, where the child or infant is told over and over again that s/he is special and unique.
Telling a child that s/he is super smart and intrinsically special has been taught for several generations. Far from providing a healthy self-confidence this focus has encouraged a prince and princess syndrome; a generation of entitled, spoiled children with little defence against the objective realities of this world. Such well-intentioned coddling often results in a role reversal where the child becomes precociously “adult” and the parent reverts to child-like infantilism due to the dominance of the child’s personality – a wholly abnormal state of affairs. Far from feeling a deep-seated shame, the child genuinely believes that s/he is special and superior since it comes from a learned behaviour of entitlement – wired into the brain.
Although authoritarian parenting is most certainly not the answer, the pendulum has now swung toward the opposite extreme where indulgence misinterprets nurturing. Discipline and structure is an essential part of a child’s navigation and learning, but such an “old-fashioned” view is now shunned in favour of letting the child do and have exactly what s/he wants; where the child is constantly love-bombed with no boundaries or limits. And when the child or young adult eventually faces the real world he comes face to face with the fact that his love-cocoon, this pristine self has programmed an essential weakness in the face of life’s vicissitudes. Far from creating self-reliance and resilience this parenting creates the exact opposite, namely, a generation of “snowflakes” where all aspects of living are seen as a form of bullying and act of offence. The capitulation of university campuses when confronted by these collective hissy fits only makes matters much worse.